How utilities can speed up their digital transformations
Lured by this promise, many utilities have launched digital initiatives, such as adopting predictive maintenance or optimizing omnichannel customer experience. Yet, few of these efforts have resulted in fully fledged digital transformations.
Why not? In our experience, three issues are holding utilities back: working methods and mindsets that revolve around safeguarding major assets and minimizing operational risk; the difficulty of attracting digital talent to what are perceived as analogue-era organizations; and the presence of complex legacy IT systems that slow innovation down.
Overcoming these issues isn’t easy, but we’ve seen leading utilities succeed by taking three critical steps. The first is adopting digital ways of working, which will involve increasing their agility—their capacity for sensing challenges and opportunities and quickly mobilizing their organization to respond. This takes time, so some utilities seek shortcuts by acquiring or partnering with digital start-ups or setting up to produce digital applications using the latest technologies and working methods.
The second key step is attracting and retaining digital talent—a tall order for organizations seldom seen as innovative, cutting-edge businesses. To boost their recruitment efforts, utilities can emphasize the intellectual challenge and reward of the digital agenda, the social value of providing a community with reliable energy, or the role technology can play in reducing a utility’s environmental impact. Other helpful tactics include pursuing a diverse talent pool and partnering with local universities to source digital talent and ideas.