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YouTube TV wins right to broadcast NFL games starting in 2023

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The YouTube video platform has won the right to broadcast most NFL football games in the US next year, it announced Thursday, a major win by the Google subsidiary that underscores the growing role of streaming in sports.

They will not be able to see games involving their local teams, which are covered by a separate contract.

Moreover, YouTube TV will not have exclusive rights—the Fox and CBS networks will continue to share some broadcasting rights within the United States.

National Football League commissioner Roger Goodell welcomed the development, saying it ushered in a “new era of how fans across the United States watch and follow the NFL.”

For years the NFL has built a growing presence on YouTube, with videos offering game summaries and highlights.